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Hexagon iquid Detergent | Brand Logo Design

Hexagon is a household cleaning brand created to deliver a fresh, reliable and effective cleaning experience. The identity was redesigned to give the brand a more approachable and memorable presence while reflecting cleanliness, performance and everyday convenience.

At Flyway Media, the goal was to transform the previous geometric identity into a visual system that feels friendly, energetic and suitable for the modern home-care market. The redesigned branding combines a distinctive script wordmark with a refreshing blue and gold colour palette, creating a balance between trust, freshness and premium appeal.

http://Hexagon%20liquid%20detergent%20spray%20bottles%20displayed%20with%20cleaning%20cloths%20and%20green%20rubber%20gloves.
Hexagon liquid detergent old purple logo compared with the new blue and gold script logo.

Cleanliness, confidence, everyday performance!

The flowing typography gives the Hexagon name a strong and recognisable personality, while the supporting graphic elements add movement and enhance visibility across different applications. The tagline, “Strong on Stains, Smart for Homes,” communicates the brand’s practical purpose and reinforces its connection with modern households.

The final identity creates a consistent presence across spray bottles, bulk detergent containers, packaging, employee uniforms, promotional merchandise and branded displays. The result is a cohesive and versatile brand system that positions Hexagon as a dependable cleaning solution designed for fresh, clean and comfortable spaces.

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