BITTO is a luxury fashion brand built for individuals who appreciate timeless style, premium detailing and bold elegance. The brand represents modern luxury minimal yet powerful designed to leave a strong impression through quality and refined aesthetics.
At Flyway Media, we developed the identity to reflect BITTO’s premium positioning in the fashion market. The objective was to create a logo system that feels exclusive, iconic and globally relevant, while maintaining simplicity and strong visual recognition.
Luxury, crafted with confidence
The brand mark is designed as a symmetrical monogram-style symbol, representing balance, sophistication and a signature luxury feel. Its structured form gives the identity a royal and high-end presence, while the rich color palette and classic serif typography enhance the brand’s elegant fashion tone.
The final identity establishes BITTO as a confident luxury fashion label with a strong visual foundation. The logo and design system are created to work seamlessly across clothing tags, packaging, store branding and digital platforms ensuring a consistent and premium brand experience.
your project into a success story.