Ruth Holidays is a travel and tourism brand created to bring energy, excitement and a sense of discovery to every journey. The identity was designed to communicate joyful travel experiences while building a bold and memorable presence across both physical and digital touchpoints.
At Flyway Media, the goal was to develop a branding system that feels modern, approachable and full of adventure. A visual identity that connects with travellers and reflects the brand’s promise of nurturing happiness throughout their travel experience.